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CRM Marketing Specialist

Job Title: CRM Marketing Specialist
Contract Type: Permanent Recruitment
Location: Auckland
Specialisation:
REF: BRLSLM117471
Contact Email: sam.mcgregor@beyond.co.nz
Job Published: 29 days ago

Our client is a successful eCommerce business in a major growth phase, due to this growth they are looking for a Best in market CRM Marketing Specialist, to leverage their customer data and make the most out of their CRM and Marketing Automation platforms.

Working across multiple brands, you will will be responsible for improving email engagement, deliverability, conversion, and lead generation by implementing a top notch email marketing strategy. You will also partner with the team to evolve the CRM model to be in sync with a seamless customer journey, so we can drive the right customer outcomes.

Once you're onboard you will:

  • Develop and maintain an email marketing personalisation and automation strategy.
  • Manage email deliverability, ensuring emails are landing in inboxes.
  • Plan, build, test and send eDMs via multiple bespoke automation platforms.
  • Brief creative assets required for email campaigns for the design team.
  • Utilise data and analytics to segment the database into specific audiences in line with engagement and content strategies.
  • Identify strategic opportunities and then implement and execute tactics to specific interactions and other initiatives to build customer databases.
  • Drive campaigns including end-to-end design through to delivery, to deepen and broaden customer engagement/retention.
  • Focus on conversion rate optimisation by ensuring the journey from awareness through to conversion is seamless and without friction.
  • Provide reports and presentations to communicate customer engagement opportunities including recommendations for optimisation.
  • Work closely with the sales team to ensure we are utilising and leveraging all capabilities of our marketing platforms.
  • Share industry knowledge and email marketing know-how with the marketing team and stay up to date with evolving email marketing best practices and technology.

The ideal candidate will have:

  • Tertiary level education in Marketing Communications
  • An established background specialising in Email Marketing & CRM, ideally within the retail industry or agency background.
  • Experience with Marketing Automation software.
  • Experience growing email lists at an efficient ROI.

This is an exciting opportunity and the business offers loads of great benefits and full hybrid working arrangements.

Sound like you? APPLY NOW or reach out to Sam McGregor by email: sam.mcgregor@beyond.co.nz or phone 021 937 783 for a confidential chat.