Job Description
- Brisbane
- Financial Services
- Competitive market salary + super+ incentive
Join a highly successful organisation in the financial services sector. A purpose led organization with 50 on site and growing.
Are you a Kiwi keen to take up this role in Brisbane.
Our client is looking for a Digital Lead, someone who will take ownership for the Group’s digital communications function for Australia.
You will own the organisation’s Customer Engagement / Marketing Automation Platform (Braze) and drive smart, automated, data-led communications across all channels. You will be confident developing integrated platforms to maturity, connecting them to multiple systems/databases that help to achieve growth targets.
This is a sole role with one direct report (will grow) reporting to the HO Strategic Partnerships & Engagement where you will work with a wide range of stakeholders to deliver the agreed strategy.
Key Accountabilities will include:
- Digital platform ownership and delivery — manage the Group’s customer engagement platform end to end, including campaign builds, Canvas workflow design and ongoing development. Lead the continued rollout following migration from the previous platform.
- Design build & maintain smart trigger- based communication workflows that respond to customer behaviour across all channels.
- Manage the integration between Braze and core internal systems working with IT to resolve data flow issues, accuracy and timely data exchange.
- Own the Group’s WhatsApp business channel for Australia
- Delivery & Continuous Optimization including the ownership of email and SMS performance
- Manage delivery related to compliance
- Proactively identify & manage risk before campaigns are affected
- Own the test and learn agenda working with Brave to experiment and use tools to lift engagement
- Data, Reporting & Performance – monitor & report on digital performance against Group targets
- Make recommendations for the Head of Strategic Partnerships & Engagement.
- Partner with teams to refine customer segmentation and driven targeting within Braze and ensure accurate records and frequency are maintained.
- Strategic Contribution & Digital Roadmap by helping shape the Group’s ongoing digital roadmap, identify new channels, capabilities and use cases as the platform matures.
- Act as the subject matter expert on Braze and digital communications and represent the digital function in cross-functional projects.
- Identify and lead opportunities to improve digital processes, tools and ways of working.
- Stakeholder Engagement & Vendor Management by acting as the day-to-day point of contact for Braze & other digital communication vendors.
- Brief the HO Strategic partnerships on platform performance, risk and opportunities & ensure processes are documented.
To be successful in this role you will need:
-
- Hands-on experience with Braze or a comparable enterprise customer engagement / marketing automation platform, as you will own this.
- Proven experience developing an integrated platform, working with I.T teams to develop world-class infrastructure.
- Strong understanding of email and SMS delivery, digital reputation management and compliance processes.
- Experience working with data teams on segmentation, modelling and targeted campaigns.
- Strong Digital marketing skillset to campaign build, workflow, canvas design experiment and measure.
- Comfortable working with API’s, webhook configurations & cross-system data flows.
- Experience in financial services or high-volume customer communication environments.
- Technically strong and commercially minded – connecting digital performance to business outcomes
- Proactive and self-directed
- Clear communicator with the ability to translate complexity for non-technical stakeholders.
This is a fantastic opportunity for a Digital leader to make your mark. You understand marketing and CRM automation and the positive commercial value it brings to the business and customer.
This is a fast-moving exciting time to join this organisation. You will be well-supported by a passionate team and well rewarded.
You must be an Australian or NZ Citizen or Permanent Resident to apply for this role.
This role is based 5 days in the office in Brisbane.
Please apply with a cover letter to job # 133537 highlighting your key transferrable skills and capability.
