- Exciting Digital Marketing role
- Fantastic growth opportunities
- Auckland based
We’re currently assisting a couple of companies with the recruitment of Digital Marketing Specialists to join their teams on a permanent basis.
Key responsibilities will include:
- Drive customer acquisition through a diverse range of digital channels - maintaining and constantly optimising for maximum impact.
- Plan digital marketing and ensure paid media strategy is executed to exceeds targets.
- Manage and develop the email marketing program, data segmentation and performance to ensure optimal performance including open rate, CTR and revenue.
- Own the inbound strategy as well as improving current channels to increase the number of inbound qualified leads.
- Generate data-driven hypotheses and execute experiments throughout the 'acquisition, activation, retention, revenue, referral’ funnel - identifying insights and key opportunities for improvement.
- Research and advise on external technology-driven marketing initiatives focusing on customer acquisition.
- Optimise web analytics and business intelligence tools to better understand customers and exploit those insights in marketing campaigns.
- Collaborate with internal teams and external agencies to evaluate and optimise growth strategy and ultimate performance.
- Manage budgets and report on digital campaign ROI.
- Build robust reporting and attribution capability that provides diagnostics and optimisation opportunities.
- Implement A/B and multivariate testing to continuously improve ROI and performance. Landing page testing and optimisation.
To be successful you will need:
- Strong experience of running successful PPC and paid social campaigns.
- Proven digital marketing experience in a B2B environment.
- Strong understanding of keyword research and implementation.
- Experience with creating and executing email campaigns as well as delivery reports.
- Experience with website migration and website hosting platforms. Google and Bing Certified (preferred).
- Strong project management skills in a highly dynamic and fast paced environment.
- Advanced digital analytics experience (Google Analytics/Google Tag Manager/social media analytics).
- Comfortable with manipulating and analysing large data sets.
- Strong knowledge of A/B testing.
- Exceptional attention to detail.
- Agency management experience.
- A numerical, analytical mind and expert understanding of all performance marketing metrics, KPIs and acronyms, with the ability to make data-based decisions around metrics.
- An excellent understanding of the technical aspects of digital acquisition, including attribution and conversion tracking.
- Commercial experience managing advertising budgets.
This is a permanent role with an ASAP start. You must be a Citizen or Permanent Resident to apply. For more information please contact Kate Williams, Client Manager at Beyond Recruitment or submit your application through the link below and include your CV and Job Number: 109597