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Email Marketing Specialist

Job Title: Email Marketing Specialist
Contract Type: Permanent Recruitment
Location: Auckland
Specialisation:
REF: BRLKZW103449_1
Contact Details: Natalia Bregano
Contact Email: natalia.bregano@beyond.co.nz
Job Published: 7 days ago

We are seeking an Email Marketing Specialist for one of our clients with great communication skills and a passion for marketing.

The Email Marketing Specialist is responsible for creating email marketing campaigns to promote clients’ products and services.

Key Areas of Responsibility Include

  • Determines target audience, devises campaign, and launches email campaign to create awareness and generate leads for their clients’ businesses

Accountabilities

  • Create email marketing B2B and B2C campaigns
  • Design and implement direct email marketing campaigns for promotions, newsletters, product launches, new application notifications, corporate announcements and more
  • Work with sales and marketing leaders to identify email marketing campaign opportunities
  • Ensure marketing message is conveyed clearly and delivered properly to prospects
  • Ensure messages are sent in proper form and template
  • Optimise and organise B2B/B2C email lists and database for lead generation
  • Track and analyse direct and interactive marketing campaigns
  • Use statistical analysis and reports to create campaigns
  • Coordinate and monitor the maintenance, integrity, and security of several databases
  • Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor
  • Ensure emails follow industry policies and best practices
  • Run A/B test and use data to implement changes

Key Deliverables

  • Create outbound strategy, working with demand generation and field marketing to support department goals
  • Increase engagement with audience for both top of funnel and lead generation

Skills & Experience

  • Bachelor’s Degree in Marketing, related field or equivalent experience
  • Significant experience in Marketing, Advertising or related area
  • Strong written and verbal communication skills
  • Must have attention to detail and effective planning, organisation, prioritisation and project/time management skills to meet deadline driven timelines
  • Ability to work collaboratively
  • General knowledge of marketing strategies and basic analytical skills
  • Proficient computer skills including Microsoft Office (Excel, Outlook, PowerPoint, and Word) required
  • Experience with graphic design (Adobe Creative Suite), media production, HTML knowledge, Dot Digital Klaviyo and Mailchimp is a plus
  • Have strong project management and multitasking skills

**The right to work in New Zealand is required for this role**

NB: Based on the volume of applications, only shortlisted candidates will be contacted.

We'd love to hear from you, if this is the right role for you - APPLY now or contact Natalia Bregano on  natalia.bregano@beyond.co.nz

Ref: 103449

Beyond Recruitment - Technology, Transformation & Digital, connecting IT talents with IT opportunities.

Visit www.beyond.co.nz for more roles and information.