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Head of Digital

Job Title: Head of Digital
Contract Type: Permanent Recruitment
Location: Auckland
Specialisation:
REF: BRLCWR95674
Contact Details: Carren Walker-Raos
Contact Email: carren.walker-raos@beyond.co.nz
Job Published: 28 days ago
  • Auckland
  • Leadership & growth opportunity
  • Iconic fashion brands

An exciting opportunity to lead & grow a successful Ecommerce & Marketing division of an outstanding NZ clothing retail & online business. This organisation has had massive growth this year and continues to push the boundaries.

We’re looking for a talented individual to drive this critical digital space. This is a big opportunity and requires a passionate & knowledgeable ecommerce & digital marketing leader.

The team is vibrant and passionate around what they do and need a leader who is strategic and can guide and mentor a talented team.

Key areas of responsibility will include (but not limited to):

  • The strategy & execution of a digital trade plan that aligns with the business & drives profitable online sales.
  • Manage & execute content & creative plans
  • Analyse data & performance of the website & digital marketing initiatives.
  • Manage the customer service & dispatch functions & teams
  • Work closely with the buying & marketing team to ensure maximum digital performance
  • Work & develop third party provider relationships to ensure efficiency of the website
  • Drive the online Customer journey alongside the brands digital strategy driving conversion & engagement
  • Drive omni channel strategy in the business helping to bring sales, marketing & merchandising channels together for a seamless customer experience.
    Working across the marketing & ecommerce teams to drive traffic growth & performance.
  • Expertise & understanding of the capability required across SEO, performance media & search engine marketing.
  • Driving the key communication strategy across the business as well as ensuring the segmentation is personalised for a relevant & growing database & all third parties & agencies
  • Driving of KPI’s across the teams through motivation & ensuring staff are engaged & the business is continuing to work to improving process.
  • Commercial mindset where ROI & sales targets & delivery is top of mind

This is an New Zealand clothing retailer that is passionate about their brand & the brands they drive in the market. People are important.

The directors are looking to really take this business on the next journey & are looking for a talented strategic ecommerce & marketing leader to understand this drive. To lead and grow a developing team of ecommerce & marketing professionals.

You will be someone to embrace a challenge. Someone who can create & deliver on the current strategy but have the innovative thinking to take the business on this omni channel journey.  This is a business you'll want to be part of!

Essential :

  • Ideally tertiary qualified in Marketing, Commerce, Business, Digital / Technology
  • Minimum 5 year relevant ecommerce /marketing experience, ideally within the fashion retail environment
  • Knowledge of SEO and Google Analytics
  • Knowledge of CRO and web design
  • Knowledge and experience in Adobe Creative Suite and Advanced Excel
  • Understanding of digital marketing best practices
  • Passion for user experience and web design
  • Working knowledge of Ontempo, Blackpepper softwares advantageous
  • Proven experience with analysing data and creating and delivering effective strategies

It will be a given that you are currently holding a leadership role in the Marketing & Digital space. You are a passionate, dynamic go-getter & can attest to tangible, commercial ecommerce & marketing results, ideally in the fashion sector.

If this sounds like you and you are eligible to work in New Zealand as a permanent resident or citizen, then for a confidential chat please contact Carren Walker-Raos, Manager - Customer Experience, Sales, Marketing & Digital on 021 761 636 at Beyond Recruitment or submit your application through the link below.

Job Number: 95674

 


 

Hi I'm Carren, I manage this role. See more of my jobs here.