- Web analyst with marketing automation experience
- Will be company expert on the subject
- East Auckland
Our client is seeking an experienced web and marketing automation analyst to join the lifecycle marketing and digital team at their East Auckland office.
In this role you will use analytics to troubleshoot the website's design, with the aim of increasing page views, improving the user experience, and converting more visitors into customers.
Key responsibilities will include:
- Analyse data sets from websites, digital content and campaigns to deliver actionable insight
- Oversee and execute automation campaigns including nurture/drip programs, landing page development, and customer communications from start to finish ensuring thorough testing and QA
- Responsible for data quality ensuring accuracy of lists synced across multiple systems and measuring alignment with program goals
- Develop, monitor, test and optimize automation programs for both top of funnel programs, designed to generate net new leads, and lead management processes, designed to move prospects through the pipeline
To be successful you will need:
- Strong proven commercial experience in marketing automation analytics and web analysis, with a focus on tracking /tagging for marketing and measurement.
- Great communication skills, ability to present to analytical and non-analytical audiences, as well as develop great relationships with colleagues and clients.
- Excited by the chance to help build the analytics proposition and a be a team lead on cutting web analysis projects.
- Experience with Hubspot would be advantageous but training can be given on this if you’ve used another marketing automation platform.
This is an exciting opportunity so don’t miss your opportunity and ensure you apply today.
This is a contract role with an ASAP start. You must be a Citizen or Permanent Resident to apply. For more information please contact Kate Williams, Client Manager at Beyond Recruitment or submit your application through the link below and include your CV and Job Number: 108406